Andrea Mendoza

Marco Ogê e Andrea Mendoza, no II ISSD, em São Paulo. Andrea Mendoza é Doutora em Design pelo Politécnico de Milão. Hoje é professora do departamento de design da Universidad de Los Andes (Colômbia) e coordenadora do DESIS Colombia. Conheci Andrea em Berlim, na CNN Conference, e a reencontrei no Brasil. Sua irreverência pode ser percebida pela forma como ela tirou a fotografia. Show!

2009 NCVS - Social Innovation to Address Critical National Challenges

This forum presented innovative strategies that solved public problems and considered how citizens can be engaged as partners with government. Building on this presentation, government officials and social innovators explored models of social innovation that have changed lives and the conditions that support social innovations. Speakers included: Michele Jolin, Senior Advisor for Social Innovation, Domestic Policy Council, The White House; Steve Goldsmith, Vice Chair, Corporation for National and Community Service; Shannon Schuyler, US Managing Director of Corporate Responsibility, Price Waterhouse Coopers; Cheryl Dorsey, President, Echoing Green; Sarah Di Troia, Partner, New Profit Inc.; Ian Hardman, President, Management Leadership for Tomorrow (MLT).

Mugendi M'Rithaa

Mugendi M'Rithaa, Marco Ogê e Carla Cipolla no jantar do II ISSD/SBDS, em São Paulo.
Mugendi M'Rithaa leciona no Departamento de Design Industrial na Cape Peninsula University of Technology (CPUT), Cidade do Cabo. Foi conferencista no Quênia e Botsuana. Desenvolveu sua formação no EUA, Quênia, Índia e África do Sul. Ele é membro do DESIS-Africa.

Mugendi M'Rithaa, Marco Ogê and Carla Cipolla at the II ISSD/SBDS, in São Paulo.
Mugendi M'Rithaa teaches at the Department of Industrial Design at the Cape Peninsula University of Technology (CPUT), Cape Town. He has previously lectured in Kenya and Botswana. He was educated in Kenya, USA, India, and South Africa. He is a DESIS-Africa member.

DESIS meeting in Sao Paulo-Brazil (NEWS)

By Carla Cipolla:

Dear all,

writing to give you news about the workshop, round table and DESIS
network meeting on ISSD conference in Sao Paulo. Other than Brazilian
members, also Mugendi and Andrea were there, so you can all help to
gave an overview of what were going on there.


WORKSHOP

The workshop has gathered the higher number of participants (compared
with the other paralell ones). It was a good sign of interest!!
As it was not a "closed" workshop (i.e., only for DESIS members) so it
was necessary to start up from the beggining. So, to introduce DESIS
theme, we have used the structure Francois proposed (thank you
Francois, people have asked about you!) that was able to give an
overview. It was a very short workshop (only 4 hours) so it was not
in the spirit of DESIS09, but it was really an introduction.

But not only because we went further:

- participants (non-members) have better understood the meaning and
the contents of the DESIS Network and have raised many questions,
particularly regarding how the network operates and how they could
engage:

a) regarding undergraduate students. It was raised the question about
how undergraduate students could participate on DESIS Network. One
of them have talked about to stimulate students (students association)
to collect and discuss cases, creating a kind of "spontaneous" and
"viral" iniciative, using esisting platforms in the web, etc., totally
student initiative A discussion about what he have called "other kind
of Design". He thinks that it will have a high appeal with design
students. We were very happy with his interest (and he have contacts
with students associations), let's see how it will go on.... (hope
well!)

b) regarding design offices: a design studio leader, Fernanda Martins,
have a studio in Amazon region and have participated in the workshop.
She also have asked how studios could participate and engage in the
network. She have a wonderful work with mobile phones, young people,
tourism, in the last World Social Forum. It was financed by Oi (a
mobile operator) and now (after the financial support finished), she
is working to keep the work going on. She have also other works and
we have talked a lot (work on food issues, for example). She
collaborates a lot with NGO, so we could also reach them. She thinks
that other studios could engage also.

For both cases, we will have to identify here in Brazil how to
articulate with our efforts these two profiles.

We have discussed about contents: how to identifiy what is "social
innovation" in each country.... the character of possible "enabling
solutions" and how to design them. The discussions were based on
cases from our international databank, also those being collected by
DESIS09 process in Brazil. There was a long discussion about how to
identify and classify cases as "social innovations" , the concept of
"innovation" and "social", considering also specific local levels
(neighbourhood, city, country) and also the architecture of each
case... (top-down. totally bottom-up, NGO o non-NGO, etc...etc).
Participants were really motivated to discuss that.


ROUND TABLE

The round table took place in the end of the first day. It was
composed by Mugendi, Vezzoli, Lia Krucken, Cyntia Malaguti
(DESIS-Brasil member) and me. The objective was to gather these
keynote speakers of the day and open a dialogue with the public (I was
acting as a mediator). The debate was particularly articulated to the
theme of design and social innovation (DESIS). Some points were
discussed (just inserting the ideas raised, without commenting it):

- the attention that social innovation and design does not become one
more "fashion" in design practice
- design practice that is based and promote human interpersonal
relationships and express their culture
- the (new) skills involved in this approach to design and how to
structure courses to prepare students to deal with this
- the designer that is involved himself/herself on what is being designed
- coerence (sustainable designer, non only sustainable design)
- the importance to structure a serious criteria to evaluate social
innovation cases considering also their environmental impact,
- the connection and feedback to "local communities": after you have
collected a cases does not only "disappear", i.e. to be responsible on
that
- the issue of intelectual property, communitarian property, ecc, ways
of giving recognition to original ideas (or traditional knowledge)
- the colaboration between LENs and DESIS (also told in the Vezzoli speech)


INTERNATIONAL DESIS.

also if other collegues were missing, It was a "big" DESIS meeting
gathering Colombia, Africa and Brasil. Andrea Mendoza, Mugendi
M'Rithaa and myself (with other DESIS-Brazil) members have presented
their activities.

We have discussed also how to going on in the network. Two issues was proposed:

- the same strategy: choose a conference (the one in China on which
Ezio will chair a session about social innovation?) on which to
present papers, but in this time organize a "closed" DESIS meeting,
only for members. In Brazil we have discussed relevant issues in the
open workshop, we have met each other (Andrea didn't know Mugendi
before) but we think now is time to really have our specific and
focused meeting.

- the papers would be necessarily written between DESIS members (not
individual submission) as a way to create, reinforce and/or manifest
our connections and possible/actual collaborations


DESIS AFRICA AND BRASIL

Mugendi and Stuart Warden (Mugendi's colleague) have visited Rio, and
our university. We have streghten our collaborationon DESIS issues
(also formally) and we are planned also to visit Cape Town in February
for and event DESIGN INDABA. Common issues were defined as a common
ground for our work (in extreme synthesis) pass through tourism,
mobile, food and, in paralell, entrepreneurship promotion


POSITIVE RESULT

We considered that the ISSD conference was a relevant moment to the
network as we have presented ourself in a international event,
creating also a diffusion and recognition (and interest) for our
activities.

We had the opportunity to thanks the ISSD conference organizers for
all the support given to DESIS network activities (Aguinaldo dos
Santos -DESIS member, Monica Moura e Jofre Silva)


Best wishes for you all,
Carla

Carlo Vezzoli

Marco Ogê e Carlo Vezzoli, no II ISSD/SBDS, em São Paulo.

Carlo Vezzoli é responsável por produtos, serviços e sistemas (PSS) no Politecnico di Milano, Itália, professor de Environmental Requirement of the Industrial Product (Life Cycle Design) da Faculdade de Design do Politecnico di Milano University e membro do corpo docente do Mestrado em Design Estratégico.

He is professor of Environmental requirement of the industrial product (Life Cycle Design) at the Faculty of Design of the Politecnico di Milano University and member of the faculty of the Master in Strategic Design.

Sixth International CCN Conference

The sixth international Consumer Citizenship Network Conference dealt with: Making a difference: putting consumer citizenship into action
The conference investigated the proactive role of the consumer in the transition to more sustainable human development around the world. Central topics which were focused on were: understanding consumer citizenship behaviour; education for consumer citizenship; and cooperation to further consumer citizenship. The conference marked the conclusion of six years of cooperation between the partners of The Consumer Citizenship Network and the transition to new forms of collaboration. 200 persons from 40 countries attended. The conference particularly appreciated the presence of participants from Burkino Faso, Kenya, Nepal, Sri Lanka, Japan, Chile and Brazil.

The CCN conference included: panel discussions on issues such as global perspectives on education for sustainable consumption as well as 62 research paper presentations on a wide variety of topics some of which were:
 Effects of Personal Carbon Trading
 Designing Rituals to Promote Sustainable Ways of Living
 Life Values as the Basis for the Formation of a Citizen
 The understanding of the Social Responsibility and Consumer Rights in the countries of the Former Soviet Union.
 Consumptions and lifestyles in the press
 New alliances among food producers and consumers.
 Psychometric evaluation of children‟s eating behaviour: a tool to improve education regarding children‟s food consumption
 Green consumption – a state responsibility?
 The UNEP Global Environmental Citizenship Project and the Participation of Latin American Consumer Organizations
 Examining attitudes of consumers in Poland
 Enabling consumers to change the market by participation in the decision making process
 Fair Trade and donations: Do consumers care?
 Transdisciplinary Consumer Citizenship Education
 Using fashion as a platform to engage & excite
 From Consumer to Stakeholder Citizenship: A Model for moving towards „World Citizenship‟
 Windows of opportunity for sustainable consumption: The de-routinization effect of life events
 Education for sustainable development: The case of traditional life skills among the Nama people,in Namibia
 Consumer Citizenship Education in Japan‟s Home Economics Curriculum
 Consumer Empowerment in the Digital Era. A Case Study of ICT - Enabled Process in South Africa and Norway
 Gender empowerment in Nepal for sustainable development

The conference was organised by The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers. The conference was hosted by the Technical University of Berlin, Germany and coordinated by the Hedmark University College, Norway. The conference was made possible with the support from the SOCRATES programme and the Norwegian Ministry of Children and Family Affairs and Ministry of Education and the Swedish Marrakech Task Force for Sustainable Lifestyles.

DESIS Workshop

Aconteceu em São Paulo, nos dias 05 e 06 de novembro, durante o II Simpósio Internacional sobre Design Sustentável (ISSD)/II Simpósio Brasileiro de Design Sustentável (SBDS), o Workshop DESIS09 (Design para a Inovação Social e Sustentabilidade).

O workshop faz parte da série de workshops denominados DESIS09, realizados precedentemente na China, África e Colômbia por membros da rede internacional DESIS (www.desis-network.org). Houve um estímulo a aplicação no Brasil da metodologia DESIS09 que, partindo da apresentação e discussão de casos de inovação social, promove um exercício de design, buscando exemplificar soluções e estratégias para o aprimoramento e difusão daqueles casos que possuem reconhecido valor em termos sociais e ambientais.

O workshop, aberto ao público, foi conduzido por membros nacionais e internacionais rede DESIS (Design and Innovation for Sustainability) sob a coordenação de Carla Cipolla (DESIS Brasil).

DESIS é uma rede internacional que reúne escolas de design e outros atores interessados em promover e dar suporte à ações relativas ao design para a inovação social e sustentabilidade. E´uma organização no-profit, concebida como uma rede de parceiros colaborando em um espírito peer-to-peer e articulada em diversas redes DESIS locais (China, Brazil, Colômbia, USA, África, Europa).

Além dos participantes do evento que se inscreveram no whorkshop e de Carla Cipolla (DESIS Brasil), estavam presentes alguns representantes da rede DESIS International: Mugendi M'Rithaa (DESIS Africa), Andrea Mendoza (DESIS Colombia), Liliane Chaves e Marco Ogê (DESIS Brasil).

Luigi Bistagnino, What's innovation?

Innovation does not consist in a technological upgrade but in the perspective we observe different problems. It is a cultural shift: from linear models to open integrated systems.

DESIS Network website

DESIS is a network of schools of design and other schools, institutions, companies and non-profit organizations interested in promoting and supporting design for social innovation and sustainability. It is a light, no-profit organization, conceived as a network of partners collaborating in a peer-to-peer spirit.It is articulated in several DESIS-Local (that are sub-networks within a specified local area). DESIS-International is therefore the framework where the different DESIS-Local coordinate themselves and where some global initiatives are taken.

More information:

http://www.desis-network.org/

Inovação Social por Ezio Manzini / Social Innovation by Ezio Manzini

Inovação Social por Ezio Manzini, gravado no Service Design Symposium em Copenhagen.

mais informações:
www.ciid.dk/symposium

Social Innovation by Ezio Manzini, recorded at the Service Design Symposium in Copenhagen.

more information:
www.ciid.dk/symposium

DESIS 09 - Design for Social Innovation and Sustainability

Hoje foi lançado o site do projeto DESIS 09 - Design for Social Innovation and Sustainability (Design para Inovação Social e Sustentabilidade).

http://www.sustainable-everyday.net/desis09/

Today it launched the website of the project DESIS 09 - Design for Social Innovation and Sustainability.

http://www.sustainable-everyday.net/desis09/

Diseño para la innovación social (Chile) / Design for social innovation (Chile)*

Iniciativa/ Main Project

La idea principal de esta iniciativa es exponer los proyectos que se están realizando desde el diseño con fines sociales. Mejorar la calidad de vida de las personas, aminorar brechas entre ricos y pobres, realizar iniciativas de sustentabilidad ambiental, entre otros. Esperamos que este sitio trascienda al diseño y se transforme en algo de lo que podamos hablar y hacernos cargo desde nuestro propio contexto.

Contexto para la innovación social en Chile (Mínimo UTPCH/ DNOPUC)

Chile es un país de economía emergente, así como lo es Asia, África y el resto de Latinoamérica. Muchas empresas se han interesado en este hecho y focalizan sus esfuerzos en “conquistar” estas economías durante los próximos 10 años (Unilever, Nokia, Simens, Microsoft, etc.). Identificando esto, un grupo de economistas desarrollaron el concepto “Fortuna en la Base de la Pirámide” (Ck Prahald, Stuart Hart World Resources Institute: Strategy and Business issue 26 (revista digital) www.digitaldividend.org/pdf/bottompyramid.pdf , 2006.), entendiendo que los quintiles más pobres de la sociedad (la base) son mercados rentables a los cuales afectar, ya que son amplios en número de personas (4.000 millones de personas en el mundo), tienen necesidades básicas irresueltas (necesidades de diseños y productos) y son reconocidos consumidores de valor.

Context for Social Innovation in Chile

Chile is a country with an emerging economy, such as Asia, Africa and the rest of Latin America. Many enterprises had been interested in this fact, focusing their efforts in “conquering” these economies in the next 10 years (Unilever, Nokia, Siemens, Microsoft, etc.). Identifying this, a group of economists developed the concept “Fortune at the Bottom of the Pyramid (Ck Prahald, Stuart Hart World Resources Institute: Strategy and Business issue 26 (revista digital) www.digitaldividend.org/pdf/bottompyramid.pdf , 2006.), understanding that the poorest people in society (the bottom tiers) are profitable markets to affect. They are wide in number (4.000 thousands of people in the world), they have basic unresolved necessities (need for design and products) and they are recognized as valuable consumers.

Desde el diseño nos hacemos cargo

Es por ello que desde el diseño y la multidisciplina, nos hemos hecho cargo de ir catalizando a distintos actores del escenario nacional e internacional para explorar estos temas y posicionarlos oportunamente en el país, teniendo la convicción que se puede generar un impacto social considerable con las soluciones desarrolladas, emprendimientos sustentables para las empresas y un nicho nacional de diseño. Nuestra filosofía de investigación, plantea que sólo desde el estudio metódico de las personas (investigación centrada en el usuario + Design Thinking), se podrán vislumbrar sus necesidades, las que acotadamente se resuelven desde la creatividad y la creación de productos o servicios. A partir de esto se desarrollan iniciativas que además de ser soluciones que potencian las actividades de los usuarios, deben considerar el entorno económico del país y del segmento, por lo que las estrategias de canales de distribución, de una escala de valor atingente y entender los propios comportamientos de compra o de adquisición actuales de las personas, supone ser la clave para poder mejorar la calidad de vida de los usuarios generando rentabilidad a las empresas, es decir, generar soluciones aplicables e integrales.

We get involved through design.

From design and multidisciplinary research, we have been in charge of catalyzing different actors in the national and international scene to explore these topics and position them right away in the country. We have the conviction that we can generate high social impact with the developed solutions, sustainable venture initiatives for enterprises and the creation of a niche for Chilean design. Our research philosophy stands that methodic user centered studies helps us to identify necessities which, straitened, are solved through creativity, product and service design. From these facts, the solutions developed do empower the user activities. They should understand the economic environment of the country and the segment. The solutions should consider the “Distribution Channel Strategy”, including the own acquisition and shopping behavior that the user has. This is supposed to be the key to improve the quality of life of the users generating high profitability to the enterprises. In summary, make great design solutions that can be applied in the market.

* texto extraído, na íntegra, do site: http://www.innovacionsocial.cl/

LOLA Project Brazil

Português

Está no ar o site do projeto LOLA Brasil, através da plataforma habilitante SEP - Sustainable Everyday Project. Lá estarão postadas as ações LOLA desenvolvidas pelos embaixadores brasileiros.

Link:

http://sustainable-everyday.net/lolaimplementation/lola_brazil/

English

Its online the site of the project LOLA Brazil, through the enabling platform SEP - Sustainable Everyday Project. There will be posted LOLA actions taken by Brazilian ambassadors.

Link:

http://sustainable-everyday.net/lolaimplementation/lola_brazil/

LOLA brocure para download

O livro sobre o projeto LOLA “LOLA: Looking for Likely Alternatives. A didactic process for approaching sustainability by investigating social innovation”edited by François Jégou, Victoria Thoresen, Ezio Manzini, 52 colour pages,SEP/CCN, March 2009, está disponível para download na plataforma habilitante do projeto.

O capítulo "LOLA for Eco-design courses in Brazil", escrito pelo prof. Dr. Luiz Fernando Gonçalves de Figueiredo e pelo mestrando Marco Ogê Muniz conta a história da implementação da LOLA em Florianópolis.

Link:

http://sustainable-everyday.net/lolaprocess/?p=56

Arthur Dahl e Emanuela Emilia Rinaldi

As apresentações de Arthur Lyon Dahl, "The Financial Crisis and Consumer Citizenship", e de Emanuela Rinaldi, "Putting money into teenagers’ hands: from economic socialization studies to actions for promoting responsible consumption", fizeram parte da sessão temática "Track 1: Understanding Consumer Citizenship Behaviour" da sexta CCN Conference.
Arthur Dahl é Presidente do International Environment Forum,Coordenador do Environmental Diplomacy Programme; faz parte do Conselho Diretivo do European Bahá'í Business Forum, do Conselho de Administração do Global Islands Network, é parceiro do Values-based indicators project, responsável pelo Islands Web Site, é ex-coordenador do UN System-Wide Earthwatch, auxilia na organização do Integrated Global Observing Strategy (IGOS) Partnership, é ex-diretor da UNEP Coral Reef Unit, ex-diretor adjunto da UNEP Regional Seas Programme.
Emanuela é Doutora pela Università Cattolica del Sacro Cuore, Milão, Itália. Ela estuda temas relacionados a caminhos de socialização econômica, relação de adolescentes com as novas tecnologias (celular), sociologia do dinheiro e a educação dos consumidores, sociologia do turismo, assim por diante.
Ambos deram um show de conhecimento em seus discursos. Foi um prazer assistí-los e tirar essa fotografia com eles.

LOLA Ambassador

O professor Dr. Luiz Fernando Gonçalves de Figueiredo, meu orientador, e eu, Marco Ogê Muniz, fomos oficialmente nomeados embaixadores LOLA - Looking for Likely Alternatives. É um prazer para nós dar seguimento ao trabalho iniciado em 2008, investigar casos de inovação social em Santa Catarina e mostrá-los a sociedade. O ultimado ocorreu em Berlim, na Alemanha, no dia 23 de março de 2009. Estamos felizes!